Honda Cars India has cited semiconductor issue as the reason for the shortage in supply, ultimately leading to drop in its sales numbers.
Honda Cars India has recorded a sales decline of 33.66 per cent in the domestic market selling 6,765 units in September 2021 as compared to 10,199 units sold a year ago. However, the company exported 2964 units in the same month reporting an exponential growth when compared to 170 units which were exported in same month last year. The rise is exports is primarily attributed to an extremely low base last year due to COVID-19 crisis. The company has cited semiconductor issue as the reason for the shortage in supply, ultimately leading to drop in its sales numbers. Honda says it continues to witness good momentum on the demand side.
Rajesh Goel, Sr. Vice President and Director-Marketing & Sales, Honda Cars India Ltd said, “On demand side, there is good momentum in the market with improved buying sentiment. However, the supply chain hurdles including the widespread chip shortage has been a big challenge right now for the industry, which impacted our production volume and despatches during last month. We will continue to align our production through our best efforts to tide over this shortage in the coming months.” “With the onset of auspicious Navratra period next week, the festive season will see further rise in demand for our refreshed line-up and we are positive that it will be fruitful for us.”
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The Japanese carmaker has recorded a sales decline of 39.47 per cent on month-on-month (MoM) basis as it sold 11,177 units in August 2021.